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  • Writer's pictureChris Roche

Why are so many marketers being laid off and what does this mean for marketing consultants?

There are a number of factors that can contribute to the laying off of marketers, including shifts in market demand, changes in company strategy, and the impact of economic downturns. Here are a few reasons why marketers may be laid off:

  1. Changes in market demand: Companies may lay off marketers if there is a decline in demand for their products or services. This could be due to changes in consumer preferences or an overall downturn in the economy.

  2. Changes in company strategy: Companies may also lay off marketers if they are shifting their focus to new products or markets, or if they are streamlining their operations to reduce costs.

  3. Economic downturns: During economic downturns, companies may be forced to make cutbacks, including laying off marketers and other employees. This can be particularly true for businesses that are heavily impacted by economic downturns, such as those in the retail or travel industries.

  4. Changes in technology: As marketing becomes increasingly reliant on technology, marketers may be laid off if their skills are no longer in demand or if they are unable to adapt to new technologies.

While layoffs can be difficult for any professional, marketers may be particularly vulnerable to layoffs due to the rapidly changing nature of the industry. To mitigate the risk of being laid off, marketers should stay up to date on industry trends and continuously develop their skills and expertise.

But, how does this affect marketing consultants?

The shift in demand for in-house talent to fractional talent is creating an ENORMOUS opportunity for digital marketers to take their existing skills and transition to becoming a small business owner.

As demand for fractional marketers continues to skyrocket, those making the shift early will be able to capitalize and replace their salary income in a matter of weeks.

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