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  • Writer's pictureChris Roche

How to Decide on Pricing as a Marketing Consultant

As a marketing consultant, there are several pricing options you can consider when working with clients. Here are a few common pricing options that you may want to consider:

  • Hourly rate: One of the most common pricing options for marketing consultants is an hourly rate. This means you charge your clients a certain amount per hour of work. This option is best for projects that are hard to estimate in advance, or for clients who only need a small amount of work done.

  • Flat fee: Another option is to charge a flat fee for a specific project or package of services. This is a good option for clients who know exactly what they want and are willing to pay a set price for it.

  • Retainer: Some marketing consultants choose to work with clients on a retainer basis. This means that the client pays a set fee each month in exchange for a certain number of hours of work. This is a good option for clients who need ongoing support and want to have a dedicated marketing consultant on their team.

  • Commission: In some cases, marketing consultants may choose to work on a commission basis, meaning they receive a percentage of the sales they generate for their clients. This is a good option for consultants who are confident in their ability to generate results for their clients.


Ultimately, the pricing option that is best for you will depend on your business model, the type of work you do, and the needs of your clients. By considering a variety of pricing options, you can find the one that works best for you and your clients.


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